Olimpka brand identity

Our collaboration started with strategy workshops aimed at uncovering and defining the essence of Olimpka’s brand. This session was pivotal in understanding her vision, values, and the unique aspects of her practice that set her apart in the wellness industry. We delved into Olimpka’s personal and professional journey, her philosophy, and the core principles that guide her work. This involved an exploration of her target audience and the emotional and psychological impact she aims to have on her clients. By the competitor analysis we examined the landscape of the wellness industry, identifying key competitors and analyzing their branding approaches. This helped in identifying gaps and opportunities for Olimpka to stand out. Using what we learned from our discovery and analysis, we created a clear brand positioning statement, that was the base for all our branding work and captured Olimpka's promise to her customers. With a solid strategic foundation in place, we proceeded to define the Brand Guidelines. These guidelines are crucial for maintaining consistency across all touchpoints and ensuring that every element of the brand communicates the intended message. After the Strategy phase, we developed a visual identity that mirrors Olimpka’s values. This included a logo, color palette, typography, and graphic elements that together create a cohesive and recognizable look. To bring the new brand identity to life visually, we also created a professional photo shoot. The goal was to create a library of high-quality images that would be used across Olimpka’s marketing materials, website, and social media. We captured a variety of images, including staged poses, and action shots of Olimpka practicing yoga or providing massages.